{"id":5050,"date":"2024-02-06T05:17:57","date_gmt":"2024-02-06T04:17:57","guid":{"rendered":"https:\/\/www.trigon-consulting.sk\/the-secret-of-a-good-job-advert\/"},"modified":"2024-04-24T17:04:07","modified_gmt":"2024-04-24T15:04:07","slug":"the-secret-of-a-good-job-advert","status":"publish","type":"post","link":"https:\/\/www.trigon-consulting.sk\/en\/the-secret-of-a-good-job-advert\/","title":{"rendered":"The secret of a good job advert"},"content":{"rendered":"\t\t
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On 12 September last year, the 11th edition of the event took place. annual professional conference for HR professionals and recruiters under the title
New Vision in HR<\/strong>.<\/p>\n

This event attracts dozens of experts on this topic every year. The aim is to present new trends in the field of human resources.
We also contributed with our lecture “Distinguish yourself and attract attention” with the subtitle “The secret of a good advertisement”<\/strong>. At the same time, we acted as a partner of the event for the first time.
We bring you a closer look at the topic presented at the forum by our colleague Jozef\u00edna Plevov\u00e1.<\/p>\n

It is important to remember that a job offer is actually your sales tool.<\/p>\n

There are currently a record number of job advertisements on the job market. In our view, it is essential that job offers differentiate themselves if they are to attract candidates who are increasingly passive and do not need to look for work acutely.
Unemployment is at historic lows and therefore it is essential to stand out from the crowd of almost identical adverts.
It is important to remember that a job offer is actually your sales tool.<\/strong>
Your goal in writing an interesting advert should be:<\/p>\n

1. Differentiate yourself, be different
2. Create an idea\/image
3. Induce emotion
4. Get the right people involved<\/em><\/p>\n

In order to achieve your goals, you need to change your mindset when creating your advert.

WHAT to write
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